The Luftgekühlt brand is the brainchild of two-time Le Mans winner Patrick Long  and noted Southern California creative director Howie Idelson. Long couldn’t find the car experience he wanted, so with the help of his friends, they created it themselves.

Since the first gathering in 2014, the passionate core Luft team has remained intact. Driven by the love of new perspectives, the so-cal-rooted team works on the brand year-round. To execute our major events globally, we retain a talented force of event production experts, creatives, car handling specialists, production staff, and volunteers.