Day 1 at Sysdig started with a bang.

After my Creative Director (EH) made the move, I was brought on board to join the newly formed team of two. We were tasked with developing three brand concepts within just two months and executing the approved concept for the rebranding while also creating a new campaign. Rebranding a $2 billion company in such a short time frame might sound ambitious, but it’s a challenge we’re ready to take on.

• changing from blue and white to lumen and grey

• removing the shovel logo and just using the word mark

• adding the chevron as a story element

• updating document branding

• creating a video bookend

• creating a collage graphic style for when visual aid is needed to tell a story

• bringing in stock photography in a way that has sysdig's new outline treatment

• building out the new "secure every second" campaign

This is still a WIP.