In the beginning stages of working on Wahoo’s brand/product push, I teamed up with the client to create a mood board and talk through how we could elevate their identity to compete with big names like Nike and Adidas, while still keeping their own unique feel. With their audience, price point, and focus on high-tech, durable products, it just made sense to take the brand in that direction.

As the main designer for Wahoo at Add3, I shifted from routine social media content to a much more dynamic, exciting brand identity. This not only helped us earn the client’s trust but also expanded our role beyond what a typical agency might do. Wahoo became one of our top clients, and I was proud to be part of their creative journey.

I concepted and built out this project while working with multiple client decision makers.